Collection: Datejust.

The Datejust watch was launched in 1945 and is the world's first self-winding waterproof observatory-certified watch with a calendar window at the 3 o'clock position. This unique design was further enhanced in 1953 with the addition of a convex lens to magnify the calendar display. With these innovations, the Datejust embodies the unremitting pursuit of excellence by Rolex founder Hans Wilsdorf, who believed that the development of the watchmaking industry should be dedicated to promoting human progress. In a period of major change, people's relationship with time is constantly changing. Modern life moves at the pace of time, with even less connection to the seasons. Datejust cleverly improves readability and daily time management, making it more comfortable to wear. With its functional and practical features, this watch quickly won the favor of active and independent modern people and became a valuable tool.